Alpha Ecom | Sarees, Bras, Panties and Menswear Online in India

Festive Silk Saree Collection

Festive Silk Saree Collection

Kanjivaram, Banarasi and tissue silk sarees from ₹1,199. Blouse piece included.

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New Lace Bra Collection

New Lace Bra Collection

Padded, push-up and lace bras from ₹349. Sizes 32B to 36C.

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Panty Packs: Buy More, Save More

Panty Packs: Buy More, Save More

Soft cotton packs of 3 and 5 from ₹449. Hipster, bikini and full brief.

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Men's Summer Edit

Men's Summer Edit

Shirts, T-shirts, shorts and combos from ₹349.

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Activewear Sports Bras

Activewear Sports Bras

High and medium impact support from ₹399.

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Bras by style

Padded BrasPadded Bras Push-Up BrasPush-Up Bras Non-Padded BrasNon-Padded Bras Sports BrasSports Bras BralettesBralettes

Bestselling bras

Panties for every day

Full Brief (Full Size)Full Brief (Full Size) Hipster PantiesHipster Panties Bikini PantiesBikini Panties BoyshortsBoyshorts Panty Packs (Combo)Panty Packs (Combo)

Panties and value packs

Sarees for every occasion

Sarees for every occasion

From breathable Bengal and mul cotton for daily wear to rich Kanjivaram and Banarasi silk for weddings and sheer organza for parties. Every saree comes with an unstitched blouse piece, and cash on delivery is available across India.

Saree collection

Kanjivaram & Silk SareesKanjivaram & Silk Sarees Banarasi SareesBanarasi Sarees Cotton SareesCotton Sarees Party Wear SareesParty Wear Sarees

Silk, Banarasi and cotton sarees

Men's wear

Full Sleeve ShirtsFull Sleeve Shirts Half Sleeve ShirtsHalf Sleeve Shirts T-Shirts & PolosT-Shirts & Polos Shorts and NikkarShorts and Nikkar Men CombosMen Combos

Men's shirts, T-shirts and shorts

Made for Indian summers

Made for Indian summers

Our men's half sleeve shirts and cotton shorts are made from soft, breathable cotton. Regular fits, easy care and prices starting at just ₹399.

Deals: up to 60% off

Questions customers ask

Is cash on delivery available?

Yes, cash on delivery is available on all orders across India.

Can I return innerwear?

For hygiene reasons bras, panties and combo sets cannot be returned, but you can exchange the size or colour within 7 days if the item is unused with tags.

How do I choose my bra size?

Measure under your bust for the band size (e.g. 34) and pick the cup (B or C). For combo sets, the panty size is matched to your bra size.

Do sarees come with a blouse piece?

Yes, every saree includes a 0.8 m unstitched blouse piece.